Kamis, 29 September 2011

Noooo!! I dun wanna see no Naked Baaaahh-daaaaay!

What do you think of these models in their tiny bikinis?



Where got tiny, you say? Normal what?!

Exactly.

We've been so used to women being photographed in almost nakedness. These pictures appear everywhere. On TV, in the cinemas, all over the internet, on billboards, in our expectations of ourselves and our girlfriends etc.

So what exactly is the big deal about this ad along Orchard Road?
In terms of the lower body, the Abercrombie & Fitch model has revealed no more/less than what the Victoria's Secret model has in the previous picture.

I get it that some members of public, especially men, will get uncomfy with this pic, and will write to the forum to complain about it. Yeah... Whatever.

But when the Advertising Standards Authority of Singapore (ASAS) makes an official statement that "the advertisement featuring a topless man that is plastered on the Orchard shopfront of American fashion retailer Abercrombie & Fitch breaches the local advertising code of decency", it gets officially hypocritical.

There shouldn't be double-standards for ads when featuring the male and female body. Period.

This hypocrisy gets thicker if you look closely at who makes up the ASAS Council.

ASAS Council
The Council comprises representatives from the following organisations and associations:


Agri-Food & Veterinary Authority of Singapore
Association of Accredited Advertising Agents, Singapore, The (4As)
Association of Media Owners (Singapore) (AMOS)
Consumers Association of Singapore
Direct Marketing Association of Singapore
Health Sciences Authority
Infocomm Development Authority of Singapore
Media Development Authority
MediaCorp Pte Ltd
Pharmaceutical Society of Singapore
Singapore Advertisers Association, The (2As)
Singapore Association of Pharmaceutical Industries
Singapore Medical Association
Singapore Press Holdings Limited
Singapore Telecommunications Limited
StarHub Limited

All those rape scenes in Mediacorp productions are acceptable and perpetuated.

Even when you have a bunch of female Mediacorp artistes running down Orchard Road in their bikinis and bouncing body parts as part of a unspoken advertising campaign for that forgettable drama series, it is acceptable.
Don't get me wrong. I love Fiona Xie.
She's one of the few local artistes who is truly sexy on and off-screen.
CHEY!!! Lousy lah!!

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