Rabu, 28 April 2010

What's our Political Food?

Did you know that our favourite youtiao started because of an authentic grassroots brainwave?

About a thousand years ago in southern China, the population was afraid of openly declaring its contempt towards the corrupt official, Qin Hui, who was very much still in power at the time.

Instead, a couple of street hawkers fashioned Mr Qin and his wife out of dough, stuck them together, deep-fried them in boiling oil, and ate them vehemently.

As more people caught on with the concept of and meaning behind this street snack, the production had to catch up with the demand. It was further simplified, i.e. 2 sticks of dough, instead of 2 dough figurines with details such as body shapes, facial features.

Soon, this simple yet meaning-laden snack spread like wild fire with its name of 'Deep Fried Ghost' which also sounds like 'Deep Fried Hui' in Mandarin/dialect.
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Ever wondered what our very own political food will be?

If anything, I bet Breadtalk will come up with something as they are known to give their creations fashionable names. However, one may wish to note that their version is likely to be pro-PAP. (Re: Chairman of Breadtalk is associated with PAP MP George Yeo)

Using a snack to propagate a political message (in fact, any message) is much more effective as a communication tool, than say a facebook/iphone app/Channel 8 advertisement/full page spread in ST. This is because Singaporeans, regardless of age, gender, race, religion, education, social status, sexuality, tech-savvy-ness etc, simply love to eat.

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